Google Added Do Not Track (DNT) Facility in Chrome (User Privacy Implemented)

Few months ago Microsoft made Do Not Track (DNT) facility available by default in Internet Explorer 10. So here comes the turn for Chrome. In February internet giant Google has agreed with the White House'sConsumer Privacy Bill and here comes the result. Google has implemented the Do Not Track (DNT) header in its Chrome web browser, while promising to respect DNT headers set by visitors to its web site.

First it was Mozilla who proposed the Do Not Track mechanism, later it has been garnered support from all major browser makers and a majority of the technology industry.
Users who want to take advantage of the new DNT capabilities in Chrome will have to install the latest "bleeding edge" developer build in the form of the Chrome Canary branch. However, this version is not recommended for use in production environments. Users who are running a stable version of the browser will have to wait some months for the feature to arrive in the mainstream version.

"Do Not Track" is a tool that allows browser users to restrict advertisers from collecting information about their online Web activities. It has the backing of the U.S. Federal Trade Commission. Browsers with "Do Not Track" turned on don't block cookies but send a message to advertisers that the user does not want to be tracked. Companies voluntarily decide whether to comply with "Do Not Track," much as they currently decide whether to comply with the "Do Not Call" registry. Microsoft's announcement that it would turn on "Do Not Track" by default in IE10 angered advertisers. "The Digital Advertising Alliance, a coalition that counts Microsoft as a member, said that the decision ran counter to the industry's agreement with the White House announced earlier this year to honor 'do not track' as long as it is not a default setting," many international standards bodies.